5 essential real estate marketing tools for the modern agent

  • 1 year ago
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real estate marketing tools

From image editing and social media software to digital scanner apps, every real estate pro can benefit from these digital marketing tools

By its nature, the real estate industry requires you to be social and connect with clients to let them know more about you. Modern digital marketing tools are indispensable for this job: From engaging your audience on social media to sharing virtual property tours with clients, your efforts will not go unnoticed.

Here are six essential tools and assets that you can take advantage of to increase your online visibility, and to attract prospective homebuyers and sellers.

1. Image editing software

Real estate is a highly visual industry, and having high-quality, professional-looking images and graphics is essential for attracting clients.

One user-friendly option is Canva, a tool that makes graphic design easy for even the most inexperienced users. ]

Sign up for a free account to gain access to different templates, stock images (you can also upload your own,) photo filters, icons, shapes and fonts, so you can create visually stunning graphics for your website and social media channels.

2. Email marketing software

Despite the number of communications tools out there, email is still one of the best and most effective ways to stay in touch with current and past clients.

5. Virtual floor plan builder

Take your marketing to the next level by sharing a virtual floor plan of properties. This is especially useful for new construction; potential home buyers can get a feel for the space before they’re able to see it completed in person.

A great example is MagicPlan, which lets you create virtual floor plans on your iOS mobile device. Once you snap photos of a room’s corners, the app lets you fine-tune it and assemble the rooms into a comprehensive floor plan.

If you want to boost your business and increase your digital visibility, these real estate marketing tools are must-haves.


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